Fiber Sales | Weekly Performance Report

📊

Overall Advertising Performance

All platforms combined for Oct 29 - Nov 4, 2026

Total Spend

$9,539.53

Across all platforms

Total Impressions

683,940

Combined reach

Reported Results

388

Conversions + leads

Platforms

5

Active advertising channels

Platform	Impressions	Conversions / Leads	Total Spend
Google Ads V1	3,444	11 conversions	$170.65
Google Ads V2	4,242	1 conversion	$219.96
Meta Ads V1	159,316	279 leads	$6,055.87
Meta Ads V2	503,452	97 leads	$2,947.88
Reddit Ads	13,486	Not reported	$145.17
Total	683,940	388 reported results	$9,539.53

Reported results combine different platform conversion definitions and should not be treated as unique leads.

$9.5K

Total Spend

Meta Ads V1

$6,055.87 (63.5%)

Meta Ads V2

$2,947.88 (30.9%)

Google Ads V2

$219.96 (2.3%)

Google Ads V1

$170.65 (1.8%)

Reddit Ads

$145.17 (1.5%)

Google Ads V1

Fiber Sales primary search + PMax account

Impressions

3,444

Conversions

11

Cost/Conversion

$15.51

Total Spend

$170.65

Campaign Performance

Campaign	Status	Daily Budget	Impressions	Interactions	Phone Calls	Conv. Rate	Conversions	Cost/Conv	Spend
Phone Promo \| Search #2	Eligible	$10.00	144	16	9	37.50%	6	$10.67	$64.03
AIA \| PMax #2	Eligible	$5.00	3,027	137	4	2.19%	3	$10.96	$32.87
Phone Promo \| PMax	Eligible	$5.00	151	22	5	9.09%	2	$5.84	$11.68
Phone Promo \| Search \| LEAD FORM	Eligible	$5.00	34	9	2	0%	0	N/A	$28.84
AIA \| Search \| LEAD FORM	Eligible	$5.50	88	13	2	0%	0	N/A	$33.23
Total (5 campaigns)			3,444	197	22		11	$15.51	$170.65

Spend by Campaign

$64.03

Phone Search #2

$33.23

AIA Search LF

$32.87

AIA PMax #2

$28.84

Phone Search LF

$11.68

Phone PMax

Conversion Breakdown

📞

10

Phone Call Leads (Calls from Ads)

📝

1

Submit Lead Form (Schedule Consultation)

Conversions by Campaign

6

Phone Search #2

3

AIA PMax #2

2

Phone PMax

0

Phone Search LF

0

AIA Search LF

Google Ads V2

Direct Checkout / ABF campaigns

Impressions

4,242

Conversions

1

Cost/Conversion

$219.96

Total Spend

$219.96

Campaign Performance

Campaign	Status	Daily Budget	Impressions	Interactions	Conv. Rate	Conversions	Cost/Conv	Spend
Direct Checkout \| ABF \| Search (Targeting)	Eligible	$5.00	162	6	16.67%	1	$31.62	$31.62
Direct Checkout \| ABF \| Search (None)	Eligible	$5.00	295	8	0%	0	N/A	$37.40
Direct Checkout \| ABF \| Search (None) [Intake]	Eligible	$5.00	117	10	0%	0	N/A	$36.90
Direct Checkout \| ABF \| Search (Observation)	Eligible	$5.00	261	8	0%	0	N/A	$33.35
Direct Checkout \| ABF \| Search (Observation) [Intake]	Eligible	$5.00	217	8	0%	0	N/A	$33.55
Direct Checkout \| ABF \| Search (Targeting) [Intake]	Eligible	$5.00	88	7	0%	0	N/A	$35.92
Total (6 of 8 campaigns)			1,140	47		1	$219.96	$208.74

The report displays 6 of 8 Google V2 campaigns. Account-level totals (4,242 impressions, $219.96 spend) include all 8 campaigns.

Spend by Campaign

$37.40

Search (None)

$36.90

Search (None) [I]

$35.92

Search (Targ) [I]

$33.55

Search (Obs) [I]

$33.35

Search (Obs)

$31.62

Search (Targ)

Conversion Breakdown

🛒

1

Add to Cart

💳

0

Begin Checkout

Meta Ads V1

Fiber Sales primary lead generation account

Impressions

159,316

Leads

279

Cost Per Lead

$21.71

Total Spend

$6,055.87

Campaign Performance

Campaign	Spend	Clicks	Impressions	Leads	CTR	CPC	CPL
AIA Full AI test	$3,051.60	1,843	76,480	122	2.41%	$1.66	$25.01
AIA AI test - 2FA	$1,263.61	582	24,115	45	2.41%	$2.17	$28.08
INTERNET AIR BUSINESS - Dynamic	$967.41	396	16,576	33	2.39%	$2.44	$29.32
$25 Phone Plan - Leads Campaign V1 Account - Copy	$261.24	369	6,603	55	5.59%	$0.71	$4.75
AIA Engagement Campaign - Copy	$204.19	224	7,240	56	3.09%	$0.91	$3.65
$25 Phone Plan - V1 Account - 28+ kids	$157.32	173	3,017	14	5.73%	$0.91	$11.24
AIA: Traffic	$62.14	198	23,470	0	0.84%	$0.31	N/A
Retargetting AIA	$61.66	27	997	5	2.71%	$2.28	$12.33
$25 Phone Plan - Leads Campaign V1 Account	$33.78	44	843	5	5.22%	$0.77	$6.76
Total	$6,062.95	3,856	159,341	335	2.42%	$1.57	$18.10

Individual Creative Performance

Ad Creative	Status	Impressions	CTR	Spend
5.d AIA	Active	60,697	2.40%	$2,184.33
3.1 AT&T Internet Air for Business - AI	Active	8,889	2.43%	$493.66
AT&T Internet Air for Business - AI	Active	7,687	2.34%	$473.75
5.e AIA	Active	7,663	2.47%	$450.49
Image #3	Active	27,064	1.23%	$450.44
AIA 5	Active	9,292	1.92%	$431.29
New Leads Ad	Active	9,586	5.66%	$422.30
Image #2	Active	8,836	2.34%	$230.08
AIA 4	Active	3,537	3.28%	$209.95
Monochromatic	Active	3,181	2.01%	$157.42
AIA Engagement Ad 1.3	Active	2,832	2.86%	$81.95
AIA 4.1	Active	975	1.64%	$66.38
AIA 3	Active	759	2.64%	$60.97

The report contains 36 creative rows. The table above includes the 13 readable entries from the source data.

Top Creatives by Spend

5.d AIA

60,697

Impressions

2.40%

CTR

$2,184

Spend

3.1 AT&T Internet Air for Business - AI

8,889

Impressions

2.43%

CTR

$494

Spend

AT&T Internet Air for Business - AI

7,687

Impressions

2.34%

CTR

$474

Spend

5.e AIA

7,663

Impressions

2.47%

CTR

$450

Spend

Image #3

27,064

Impressions

1.23%

CTR

$450

Spend

AIA 5

9,292

Impressions

1.92%

CTR

$431

Spend

AIA 4

3,537

Impressions

3.28%

CTR

$210

Spend

Spend by Creative

$2,184

5.d AIA

$494

3.1 AT&T AI

$474

AT&T AI

$450

5.e AIA

$450

Image #3

$431

AIA 5

$422

New Leads

$230

Image #2

Meta Ads V2

Fiber Connect v2 account

Impressions

503,452

Leads

97

Cost Per Lead

$30.39

Total Spend

$2,947.88

Campaign Performance

Campaign	Spend	Clicks	Impressions	Leads	CTR	CPC	CPL
INTERNET AIR BUSINESS V2	$1,449.00	456	23,072	40	1.98%	$3.18	$36.23
CELL PHONE PROMO	$1,087.00	528	18,201	49	2.90%	$2.06	$22.18
Internet Air: Traffic V2	$238.53	1,123	365,963	0	0.31%	$0.21	N/A
Phone Promo - Traffic V2	$101.29	529	94,224	0	0.56%	$0.19	N/A
$25 Phone Plan - Leads Campaign	$37.11	51	1,007	3	5.06%	$0.73	$12.37
Internet Air: Retargeted	$35.27	23	989	5	2.33%	$1.53	$7.05
Total	$2,948.20	2,710	503,456	97	0.54%	$1.09	$30.39

Reddit Ads

Fiber Sales community targeting campaigns

Impressions

13,486

Clicks

117

CTR

0.87%

Total Spend

$145.17

Ad Group Performance

Ad Group	Impressions	Clicks	CTR	CPC	Spend
AG1: Network Providers - Keywords & Interest Groups	6,071	47	0.77%	$1.21	$56.96
AG1: Ground Fiber - Keywords & Interest Groups	2,100	17	0.81%	$1.26	$21.37
AG2: Network Providers - Keywords & Communities	1,550	17	1.10%	$1.27	$21.58
AG2: AIA - Keywords & Communities	1,508	15	0.99%	$1.20	$17.97
AG1: AIA - Keywords & Interest Groups	1,387	12	0.87%	$1.21	$14.50
AG2: Ground Fiber - Keywords & Communities	870	9	1.03%	$1.42	$12.80
Total (6 ad groups)	13,486	117	0.87%	$1.24	$145.17

Spend by Ad Group

$57.0

Net Prov (IG)

$21.6

Net Prov (Com)

$21.4

Ground (IG)

$18.0

AIA (Com)

$14.5

AIA (IG)

$12.8

Ground (Com)

CTR by Ad Group

1.10%

Net Prov (Com)

1.03%

Ground (Com)

0.99%

AIA (Com)

0.87%

AIA (IG)

0.81%

Ground (IG)

0.77%

Net Prov (IG)

Reddit Insight: Keywords & Communities targeting (Ad Group 2) consistently outperforms Keywords & Interest Groups (Ad Group 1) in CTR across all three product categories, with Community-targeted groups averaging 1.04% CTR vs 0.82% for Interest Group targeting.